Some artists manage to emerge from obscurity to become major figures in the music industry in record time. RSKO is one such phenomenon. With over 1.8 million monthly listeners on Spotify, he has conquered an audience in a very short space of time. In this article, we take a look at the reasons behind his success, an artist who first started using our platform in March 2021, when he was still an emerging young artist.

1 - Undeniable musical talent and affiliation with an up-and-coming scene

Born in the 13th arrondissement of Paris and of Congolese origin, RSKO has managed to combine melody and melancholy while incorporating the codes of hip hop brilliantly into his music, creating an alchemy that has touched the hearts of many listeners.

The simultaneous rise of artists such as Tiakola, and RSKO's affiliation with this rising scene that emphasises melody to offer accessible rap, has contributed to the success of his artistic proposition.

2 - Outstanding productivity

RSKO's productivity is certainly one of the keys to his success. Since mid-2020, he has released over 30 tracks, a frenetic pace that has kept his audience captivated while constantly attracting new listeners.

Another decisive factor in his rapid rise was that, when one of his tracks was picked up massively on Tiktok, he took advantage of this new-found fame to make his debut on the social network and release a new video in the same breath to keep the public buzz going. An artist must seize opportunities when they present themselves, and that's what he has done.

It's also worth noting that he's an artist who loves video, and has put it at the heart of his strategy. A remarkable example is his live session for the track 'Paro', produced with a group of musicians in May 2021. All these factors will trigger the interest of record labels, leading him to sign with Elektra Music, a Warner Music Group label.

3 - Featuring some of the top artists

Once signed to a label, RSKO's strategy in terms of musical collaborations has also contributed to his continued success. He has surrounded himself with renowned artists such as Tiakola, Gazo, Aya Nakamura, Guy2bezbar, Liim's and many others. Whether it's his 'En Chemin' EP, his 'LMDB' album, on other artists' projects, or periods when he has released fewer solo tracks, this has ensured his steady growth while continuing to satisfy his fans with a regular presence. These featurings have strengthened his credibility and broadened his audience in the French music scene.

4 - A partnership with PUMA

In November 2022, RSKO took the next step in his career by becoming an ambassador for PUMA's new RS-X shoes. This partnership with a renowned global brand is testament to his growing influence in the music world and his appeal to brands.

Conclusion

With his touching music, strong productivity, well-developed visual universe and numerous collaborations, RSKO has become a key artist on the French music scene. Despite his success, RSKO has remained discreet on social networks, favouring the quality of his music over the quantity of his publications. His professional entourage has also played a key role in his success, guiding him wisely along the way. Used initially by the artist and now by his label, Base for Music has continued to be the marketing solution for the different stages of his career.