In the world of music, releasing your track is a monumental moment - a peak of creativity, dedication, and passion. Yet, the journey to a successful music release doesn’t stop there. Many artists might believe that their work is complete once the music is out, but in reality, it’s just the very first step.In this article, we will guide you through the important post-release actions with strategic steps that will pave the way to your brightest future. Ready to dive in?1. Check Your PerformanceYour music release marks the beginning of your journey. To build your audience and refine your sound, it's crucial to discover how it's performing post-release. Start by examining how your music is doing on major platforms like Spotify, YouTube, and Instagram.Examine your social media interactions - likes, comments, shares - and how they impact your streaming and downloads. Pay close attention to your fan feedback. What are they saying, and how do they feel about your music?Artists need to monitor your progress daily to gain insights into the audience’s preferences. You can use the analytics tools available on streaming services and social media platforms for deeper insights.Have a look at our article on how to check your Spotify Popularity Index or use Base For Music’s free dashboard to track your performance on several platforms at the same time.2. Evaluate Your Marketing ChannelUnderstanding where your efforts are paying off and where adjustments are needed is crucial.Next, you need to identify which channels are driving the most traffic and engagement. This could include social media, streaming platforms, YouTube, and more.Good Performance ChannelsUnderstand what’s working well on these channelsDelve into what’s working well on these channels. Let’s break it down:For streaming platformsCheck where your fans are discovering your music on these platforms. Did playlist pitching work for you?Furthermore, check this guide for the breakdown of the listener journey for your Spotify promotion to better understand your performance and how to improve it.For social mediaTake a closer look at how you’re using social media. Are you creating engaging videos or connecting with your audience organically to build relationships?How to make it better?If you are having good results on these channels, here’s the key: keep doing what’s been working to get more people to notice your music. And if you’re ready to take things to the next level, you can explore other methods like running ads to reach an even wider audience of music lovers.For Underperforming ChannelsFind out why the engagement was lowIf you’re noticing that some of your marketing channels are not delivering as expected, it’s time to invest in why. Ask yourself some questions:Did your music not find its way to the right audience?Is the content you’re sharing not connecting with your fans?Could it be that you’re not promoting your music as actively as you could?Experiment with different approaches or content typesDon’t limit yourself to one single channel. Make sure your music is visible on various platforms, including social media.If you are new to using social media for music marketing, have a look at our guide on how to use social platforms to promote your release.Remember that different types of content resonate with different fans. So, it’s a good idea to try out different content formats to see what clicks best with your audience.For instance, you might want to try running ads on multiple platforms like Spotify, YouTube, TikTok, Facebook, and Instagram. But keep in mind that managing multiple platforms can be quite challenging, often requiring artists to handle lots of accounts and campaigns all at once. That’s why most artists would go with services like Base For Music instead of manually keeping track of things on their own.Diversify your marketing efforts by exploring new strategiesYou can try out different strategies like collaborating with other artists and asking for cross-promotion to optimize your presence in the music industry and to the music audiences.To boost your presence in the music industry and among music audiences, consider diversifying your marketing strategies. This involves exploring different approaches, like collaborating with other artists and seeking cross-promotion opportunities. 3. Continue to Promote Your MusicYour music journey doesn’t stop after the release day. You can’t simply sit back and hope for your music to blow up overnight. Instead, what artists should be doing is a constant, ongoing promotion of your music to increase the chances of your music reaching as many people as possible.Have a look at our extensive guide on Music Promotion 2023 to learn more about different ways to promote your music. Among those methods, one of the most effective ways to reach a wider audience is by running ads on streaming platforms and social media.In today’s competitive music landscape, promotion is important, both before and after your releases.Recognizing the challenges artists face to be able to stand out, Base For Music offers a user-friendly and effective promotion service to quickly spread your music to a wider group of listeners. We simplify social media advertising for artists by allowing you to manage multiple ads across various platforms from a single dashboard.With Base For Music, you can focus on making music while we take care of the tricky part - promoting it effectively. Our service covers popular platforms like Spotify, YouTube, TikTok, Facebook, and Instagram.Automate the growth of your fan base and unlock your music’s full potential. Start your free account today!
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