Every artist wants to become the next big thing, in which Spotify stream can play a huge role in that process. As an upcoming artist, the idea of gaining more streams to your works might seem exhausting and unreachable. Nevertheless, the idea wouldn’t be that intimidating once you understand Spotify’s algorithms and music marketing tips to grow your streams.Understand Spotify’s AlgorithmsBefore you get to the tips themselves, you need to understand how Spotify works and how you can use it to your advantage. In short, Spotifyʼs algorithms work based on the following data: listeners' listening history, music choices, listening time, and activity against recommendations (like, skip, replay, or record the song). With this data in hand, the algorithms will continuously recommend songs through playlists such as "Discover Weekly", "Chill Mix", etc. or a songʼs radio.So, you need to stay consistent and consistent with your music identity and genres so that Spotify can more easily categorize and recommend your songs to listeners. Find out how Spotifyʼs algorithms work and how you can benefit from them.1. Verify Your AccountIf you haven’t verified your Spotify account, do it right now! You need to have a verified account before doing anything to gain more streams. Once you claim your account with Spotify For Artist, it will open you to many tools and features that would be a big help in the long run for your career.For instance, you can have social media sharing tools, listeners’ data, embeddable players, and Spotify Ad Studio - a Spotify tool for music promotion. If you want to learn more, check out our review on Spotify Ad Studio.The best feature of Spotify for Artists is the pitching tool. You can submit your songs to a curated Spotify playlist which can greatly improve your streams. This comes to our second point.2. Put your tracks on a playlistOn Spotify, the most common way for listeners to discover your tracks is through playlists. Therefore, if you want to improve your feed, the first step is to get referenced. There are three types of playlist on Spotify: algorithmic playlists, editorial playlists, and user-created playlists.The key here is to stay relevant with your playlist choice. If you are an independent artist, you donʼt want to propose your songs to an EDM playlist. By signing up to a playlist, you expose your song to new listeners and increase the chances of them turning into fans. Check out our full guide on how to include your songs in a playlist.3. Share your workAs simple as it may seem, sharing your works allows you to increase your streams on Spotify. You have to defend the music you put online. Here are the three main ways to share your works :1. Pre-registration linkSimilar to pre-order, the pre-registration link allows your fans to add your song to their library as soon as itʼs released. It is therefore an essential part of a music release, as it reminds your fan of the release of your new song. Often it is easy to forget if it is just a simple announcement of new music. With a pre- registration link, you allow them to have first access to your track. How to create your pre-save Spotify link.2. Plan your musical outing in advanceAs with any product, you need a product plan and a product managert. You will need to be the product manager and plan a strategy for each release. No matter how good your track is, without a good release plan, itʼs almost certain you wonʼt get as many Spotify streams in the already crowded music industry.When it comes to a music release, you need to be your own development team to make a skillful output plan for your music. It is best to have roadmaps in place with the types of marketing strategies you will use for promotion before release. For more information, see our article on how to plan a music release.3. Use a SmartlinkTo make your music easily accessible to users, no matter what streaming platform they use, you need to use a Smartlink. Many sites offer to generate one for you. If you want a free and original Smartlink creation tool, you can use the one for free on the Base for Music platform. You will be able to link your Spotify Canvas and retrieve useful information about your listeners for your next releases, in order to improve the configuration of your music marketing campaigns.4. Use ads on social networks and streaming platformsMise à jour article Conseils pour obtenir plus de streams Spotify en 2022 5The easiest way to increase your streams on Spotify is to use ads. To expose your music to new potential listeners and expand your fanbase, promoting your song on social media platforms and streaming platforms is the best way to do so.You can run ads for your music using music promotion services like Base for Music - generating sponsored campaigns on platforms such as Facebook, TikTok, Youtube and Spotify.5. Create a cohesive identity around your musicIn order to stand out on your music scene, you must value the identity of your music, to make it singular and attractive, but also to encourage listeners to talk about it around them. This can involve Canvas visuals or neat clips, but also personalized merchandising, the choice of the cover, the composer, concerts in which you appear (especially with artists who share your musical scene). Music is a whole. Everything you can create around your music reinforces its impact, its ability to travel and therefore to make you known. Spotify to add a whole series of features to animate your artist profile, use them to your advantage.
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