
<p>Each streaming platform and social network has its own recommendation system, for example Spotify has developed the BART algorithm ⚙️<br><br>The BART algorithm is influenced by criteria such as skip rate, average number of streams per track and listening time 🎧<br><br>Find out how you can positively influence Spotify's algorithm</p>
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<h3>Understanding algorithms to better influence them</h3>
<p><br>Streaming platforms and social networks have made <strong>algorithms</strong> the cornerstone of their user experience.<br><br>Their algorithms are based on a set of <strong>criteria</strong> that will <strong>recommend</strong>, or not, content to users who have shown an interest in similar content.<br><br>Many platforms use this approach: <strong>Tiktok</strong>, <strong>Youtube</strong>, <strong>Instagram</strong>, <strong>Deezer</strong>, <strong>Spotify</strong>, etc.<br><br>Take <strong>Spotify</strong>, for example, which uses an algorithm called <strong>BART </strong>: Bandits for Recommendations as Treatments.<br><br></p>
<h3>BART : Spotify's algorithm</h3>
<h2>BART has three functions</h2>
<p>Natural language processing (lyrics language), Raw audio analysis (song mood) and Collaborative filtering.<br><br>Collaborative filtering compares new songs with a listener's current habits to decide what will suit his or her taste.<br><br>The algorithm takes numerous <strong>statistics</strong> into account when making its recommendations, the most important of which are as follows:<br>- User listening history<br>- Skip rate (- of skips = + of recommendations)<br>- Listening time (must be greater than 30 seconds to positively influence the algorithm)<br>- Listener engagement (average number of streams, additions to playlists, saves, etc.)</p>
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<h2>The first 24 hours are crucial</h2>
<p>It's advisable to launch promotion as soon as the track is released, as it's the first 24 hours that determine your track's basic position in the algorithm.<br><br></p>
<h2>Algorithmic playlists</h2>
<p>"Release Radar" and "Discover Weekly" are the most listened-to playlists on Spotify.<br><br>Release Radar focuses entirely on your subscribers, while Discover Weekly looks at which playlists your track is included in, where and alongside which other tracks.<br><br></p>
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<h3>Ads as a BART algorithm trigger</h3>
<p>Ads can play a decisive role in your <strong>algorithmic recommendations</strong>. Our ad formats such as <strong>Spotify Listeners</strong> and <strong>Spotify Engagement</strong> will prospect for listeners without positively or negatively influencing your recommendations, at least initially.<br><br>Then, when a qualified listener is obtained through ads, they'll be redirected to your artist page or track and will e<strong>ngage with your music</strong>: by subscribing, liking the track, listening to it again and adding it to their personal playlists.<br><br>Since this is a qualified listener arriving directly on your profile, unlike private playlists for example, the engagement statistics will be strong and therefore perceived positively by the algorithm.<br><br>The algorithm will take into account <strong>the habits of the targeted users</strong>, and accordingly <strong>increase the popularity score of your track on Spotify</strong> (the Spotify Popularity Index is a score from 0 to 100).</p>
<p>To discover other ways of increasing your popularity score, <a href="https://blog.baseformusic.com/articles/3-tips-to-increase-your-spotify-popularity-index-score" target="_blank" title="3 tips to increase your Spotify Popularity Index Score" rel="noopener noreferrer">here's an article on the subject.</a><br><br>Ads are therefore both an excellent way of boosting your SPI at track release and of attracting new, qualified listeners.<br><br>In conclusion, with a campaign launched as soon as your track/project is released, and with an audience consistent with your music, you'll radically increase <strong>your chances of being highlighted by algorithmic playlists</strong> and of having your music recommended to a greater number of listeners!</p>
<p>With Base for Music, thanks to its self-service platform for artists, you can entrust your music marketing to our teams in order to boost your algorithmic recommendations as soon as your track is released.</p>

Find out how you can positively influence Spotify's algorithm in this dedicated article.

How to activate algorithmic recommendations with ads

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